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Telemarketing Glossary - part two By Andy Dickens of Virtual Sales Ltd Follow Up Call A call that is made to a potential customer after the initial contact has been made by email, letter or phone. The aim of the Follow Up is to utilise the momentum of the first contact, increasing the prospective response rate. Gatekeeper The person, usually a secretary or PA, whose job it is to reduce the number of ‘unnecessary’ interruptions that the Decision Maker receives. Handovers The process of passing lead information created by an outsourced Telemarketing Company on to their client. Inbound This term relates to calls that originate with potential customers or clients. Initial Enquiry Call An initial call placed in the B2B sales environment to tentatively test interest in a product or service. This often forms part of the Appointment Setting process. To read part one of The Telemarketing Glossary - http://www.virtual-sales.com/Telemarketing-glossary-part-one.html sales@virtual-sales.com Tel: +44 (0) 1798 875040 Mobile: +44 (0) 7808 946403 Fax: +44 (0) 870 3835931 http://www.virtual-sales.com This intel first appeared on: http://www.virtual-sales.com

Contributed by Andy Dickens - Virtual Sales Ltd on December 11, 2008, at 1:31 PM UTC.

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This intel was contributed by Andy Dickens - Virtual Sales Ltd Andy Dickens - Virtual Sales Ltd

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